For more than 18 years David Topus has worked with companies in sales messaging and readiness. He has consulted and trained hundreds of companies, large and small, enabling them to use communication for competitive advantage. Through a model that has been developed and honed over the years, he helps salespeople articulate and embody their value propositions more clearly, consistently and compellingly, thereby allowing them to differentiate themselves and their offerings. As a foundational element of sales readiness, David shows how communication excellence turns reputations into revenue.