Click here to learn more about Human Capital Branding Human Capital Branding

Your employees are your most valuable asset and often a point of competitive differentiation. By leveraging their expertise and capabilities, and making it a central part of your value proposition to customers, you will achieve a competitive advantage. At the same time, by helping your key employees identify and articulate how they contribute to your value chain, you strengthen the connection between them and the company, thereby advancing organizational momentum, while building a culture that attracts top talent to the organization. The growth of social media makes this especially relevant in today’s marketplace.

Capabilities include:

• Audit of Company-sponsored Employee Branding
• Audit of Individual Employee Branding
• Creation of Company-sponsored Human Capital Branding Strategy
• Social Media Branding Consultation and Strategy
• Content Development
• Individual Branding and Social Media Strategy and Training

Click here to learn more about Corporate Sales Messaging Corporate Sales Messaging

Communication is the lifeblood of the sales process. It is also the foundation of sales readiness. Whether over the phone, across the desk, through the mail, or on the screen, how well your sales organization communicates makes all the difference. Clear, consistent and compelling messaging is the key in today’s marketplace. By equipping your sales team with a communication methodology for cultivating accounts, and for articulating the company’s value proposition more effectively, you will rise above the competition, close more deals, and protect critical market share.

Capabilities include:

• Communication Skills Assessment
• Strategic Sales Messaging Training
• Sales Writing Training
• Content Development
• Company and Product Positioning
• Branding Consulting

Click here to learn more about Random Networking Random Networking Training and Keynote Presentation

Building a robust pipeline of opportunity is essential for anyone who wants to expand their business or career. And nothing beats the power of face-to-face for making memorable connections. It’s these in-person connections that create relationships that go beyond a digital directory.

The presentation, “New Places, New Faces: Your Path to People and Profit” is a high-energy, interactive presentation to help bring your networking approach to new levels. Turn random, everyday encounters into profitable business relationships using the principles in the soon-to-be-published book, “On the Fly”, by David Topus.

Discover:

• Why there is opportunity for you wherever you go
• New places to network and build your pipeline
• The four beliefs of successful random networkers
• How to approach complete strangers with confidence
• Opening statements that lead to productive conversations
• Ways create high levels of perceived value for yourself and what you offer

Creating the Customer-Centric Organization

Salespeople understand what it takes to get and keep a customer. But what if everyone in your organization understood it, and had the skills to put customers first in everything they do? Companies that understand the importance of their customers, and that create a culture of customer-centricity enjoy a distinct competitive advantage in the marketplace. Customer satisfaction becomes the driving force throughout the organization, with all levels of the company focusing on serving and supporting the customer. Everyone understands the competitive landscape, knows what it takes to get and keep a customer, why customers do business with the company, and how the company’s products and services translate into value for the customer.

Capabilities include:

• Assessment of present level of customer centricity
• Identification of key customer attributes and profile
• Design of customer-centric organizational strategy
• Training on customer awareness and skills
• Measurement of customer satisfaction

Decades of Experience with Leading Companies

For over 20 years David and the Topus team have worked with corporations large and small, across the country and around the world, bringing tactical solutions to a variety of communication challenges. Clients including Siemens, GE, Gannett Broadcasting, Ikon Office Solutions, Vocollect Healthcare, Rockwell Automation, NBC Universal, and many others.