For more than 20 years, David Topus and Associates has been providing consulting, training,
strategy and content-development services that create competitive advantage for clients. Through a
deep pool of expertise delivered by market-proven professionals, you can tap Topus for customized
solutions to achieve a range of organizational goals, including…
Your sales people are your most valuable asset and often a point of competitive differentiation. By
leveraging their expertise and capabilities, and making it a central part of your value proposition
to customers, you will achieve a competitive advantage. At the same time, by helping your key
sales people identify and articulate how they contribute to your value chain, you strengthen the
connection between them and the company, thereby advancing organizational momentum, while building a
culture that attracts top talent to the organization. The growth of social media makes this
especially relevant in today’s marketplace.
Capabilities include:
Audit of Company-sponsored Sales Person Branding
Audit of Individual Sales Person Branding
Creation of Company-sponsored Sales Force Branding Strategy
Social Media Branding Consultation and Strategy
Content Development
Individual Branding and Social Media Strategy and Training
Communication is the lifeblood of the sales process. It is also the foundation of sales readiness.
Whether over the phone, across the desk, through the mail, or on the screen, how well your sales
organization communicates makes all the difference. Clear, consistent and compelling messaging is the
key in today’s marketplace. By equipping your sales team with a communication methodology for
cultivating accounts, and for articulating the company’s value proposition more effectively, you will
rise above the competition, close more deals, and protect critical market share.
Building a robust pipeline of opportunity is essential for anyone who wants to expand their
business or career. And nothing beats the power of face-to-face for making memorable connections.
It’s these in-person connections that create relationships that go beyond a digital directory.
The presentation, “Talk to Strangers: How Everyday Random Encounters Can Expand Your Business, Career, Income and Life” is a high-energy,
interactive presentation to help bring your networking approach to new levels. Turn random,
everyday encounters into profitable business relationships using the principles in the
book, “Talk to Strangers”, by David Topus.
Discover:
Why there is opportunity for you wherever you go
New places to network and build your pipeline
The four beliefs of successful random networkers
How to approach complete strangers with confidence
Opening statements that lead to productive conversations
Ways create high levels of perceived value for yourself and what you offer
Creating the Customer-Centric Organization
Salespeople understand what it takes to get and keep a customer. But what if everyone in your
organization understood it, and had the skills to put customers first in everything they do?
Companies that understand the importance of their customers, and that create a culture of
customer-centricity enjoy a distinct competitive advantage in the marketplace. Customer satisfaction
becomes the driving force throughout the organization, with all levels of the company focusing on
serving and supporting the customer. Everyone understands the competitive landscape, knows what it
takes to get and keep a customer, why customers do business with the company, and how the company’s
products and services translate into value for the customer.
Capabilities include:
Assessment of present level of customer centricity
Identification of key customer attributes and profile
Design of customer-centric organizational strategy
Training on customer awareness and skills
Measurement of customer satisfaction
Decades of Experience with Leading Companies
For over 20 years David and the Topus team have worked with corporations large and small, across
the country and around the world, bringing tactical solutions to a variety of communication
challenges. Clients including Siemens, GE, Gannett Broadcasting, Ikon Office Solutions, Vocollect
Healthcare, Rockwell Automation, NBC Universal, and many others.
