Knowing, crafting, and presenting your professional value proposition is central in any career advancement. To stand apart in today’s marketplace you must package your experience, knowledge, talents and capabilities so they grab and hold the attention of decision makers. In a word, you have to present yourself as ‘exceptional’ – in writing, over the phone, on the screen and across the desk. Today’s career opportunities are too few and the competition is too great. In a marketplace like this, there are no second chances.
